joe gast

Introducing Xoey4G

joe — Tue, 10 Apr 2012 21:12:11 +0000

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I really enjoyed conceptualizing and building these videos. I’m catching up on MadMen, watching season four, and I felt like Don Draper in the midst of a new campaign. Built in Adobe After Effects with lots of flickr photos, moving type, and a breezy soundtrack (ccmixter.org/files/Pitx/6465), the final results are a watchable thirty seconds each. I hope Don would approve. - Joe Gast

Sit Hank, Sit!

joe — Thu, 22 Mar 2012 17:08:14 +0000

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My All Goods spot was an exercise in getting Illustrator shapes into Adobe After Effects. Yes, you can easily import an Illustrator file into AE, layers and all. But once in After Effects you can’t manipulate the pen points or handles created in Illustrator. What I did here was create a random shape in an After Effects shape layer with the AE pen tool. I highlighted the path, went to Adobe Illustrator and copied my preferred shape, returned to After Effects and pasted. The random shape was replaced by my Illustrator shape, pen points and all, ready to be manipulated. (And that is me doing the voice over.) - Joe Gast

LiveTrace and CoCola

joe — Thu, 22 Mar 2012 03:41:17 +0000

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I used the LiveTrace feature in Adobe Illustrator to create most of the imagery for this video. LiveTrace takes a raster image, say a jpeg, and turns it into a crisp, vector illustration (the finished product is reminiscent of the posterize effect in Photoshop). I imported the vector images into Adobe After Effects, where most of the movement was created via a null object. (My animated horses need work, but overall I’m pleased by the ethereal quality of the piece.) - Joe Gast