The niece, lead baker for a university in Oregon, has developed a nice side gig. Baking and decorating sugar cookies for special occasions, she requested a logo for her newly named company, Sweet Louise.
Marketing via Facebook and Instagram, with zero printed materials, I didn’t believe the Sweet Louise brand should be limited to one color scheme. The mark can be as colorful and fun as the niece’s sugar cookies. I built a set of logos in a range of colors that Sweet Louise can post online, depending upon the season or color theme of the cookies, alongside photos of the product.
Logos built in Adobe Illustrator and exported into Adobe Photoshop. The gifs were animated in Adobe After Effects.
Paid in sugar cookies, this was one sweet assignment! – Joe Gast