Silicon Valley Motion Studies

Posted on Aug 15, 2017

Here are three motion studies for a video I’m building for a Silicon Valley legal aid group.

The client, a non-profit, requested a colorful palette and ‘cartoony characters’ to counteract the serious nature of the subject matter.

The project began in Adobe Illustrator where I created style frames. (The look of the video, that colorful palette, the style of the characters, etc.) Once approved, I developed a storyboard (a). Artwork from the storyboard was used to create layered Ai files that were then imported into Adobe After Effects and animated. Yes, video to come. – Joe Gast

(a, storyboard)

 

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