No Time for Animation

Posted on Jul 12, 2017

My client, head of recruiting for a management consulting firm, needed a recruiting video, but had a fairly tight budget, and an even tighter deadline. With less than two weeks to go from style frames to final, we decided most of the movement for the piece would be created with animated type and text balloons (a). Character animation being too time consuming, Sara (originally Adeline) and the two supporting characters move their heads and arms sparingly.

Most of my time was spent drawing in Adobe Illustrator. Once style frames (b) were okayed, I created storyboards (c). After approval, I took artwork from the storyboards to make the Illustrator files that became the video’s individual scenes, importing the Ai files into Adobe Effects. 

With plentiful cuts, pans, and zooms, plus playful music and sound effects, the two minute video successfully avoids looking like a slide show. – Joe Gast

(a, animated type and text balloons)

(b, style frames)

(c, page one of storyboard)

 

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